By the end of 2019, China had the longest high speed railway network. Railway routes covered 139,000 kilometers, of which 35,000 kilometers is high-speed railway.
Guangzhou Yilutu Commercial Development Company Limited is the only railway magazine operator of China Railway Guangzhou Bureau Group Co., Ltd. The railway routes include: Guangzhou, Shenzhen, Hong Kong, Changsha, Wuhan, Zhengzhou, Shijiazhuang, Beijing, Lanzhou, Xi’an. Chongqing, Chengdu, Guilin, Nanning, Guiyang, Kunming, Hefei, Nanjing, Hangzhou, Shanghai, Nanchang, Jinhua, Wenzhou, Fuzhou, Xiamen and other developed cities in the Pearl River Delta, serving nearly 600 million travelers a year. It is currently one of the most effective media channel with the widest coverage and the largest audience in China.
The main businesses of this segment include:
(1) Guangzhou Railway Magazine – Guang Tie Yue Xing;
(2) Guang Tie Yue Xing magazine WeChat mini-app, which can be used to promote products and increase magazine traffic; and
(3) a WeChat eCommerce platform to sell and market goods and products.
As the sole Railway Magazine publisher of China Railway Guangzhou Bureau Group Co., Ltd., we are in a unique position in the industrial chain, creating an effective media platform and traffics for railway companies, passengers, and merchants. We are committed to customizing effective products and advertising programs for customers, to maximize the coverage of the target audience, to form a greater brand effect, to provide customers with the greatest returns. We are committed to customizing effective product and advertising programs for customers, so as to maximize target audience coverage, form a greater brand awareness, and finally delivering the highest returns for our customers.
The Group will leverage online leading media providers and offline railway media covering core cities across the country to build the most powerful media traffic portal in China.